When you ask a company a question in social media it merits an immediate response from that business, correct?
This is the ever-growing expectation: somebody should be there to answer your question when asked. As a customer, this makes a difference.
And, despite the toll on resources many businesses are moving beyond traditional workday hours to make this so; and they are ever monitoring the speed at which questions and comments are addressed and are trying to do it faster.
The demands of optimizing a business’s direct buying funnel have forged this change in the nature of commerce and there is no going back.
However, what of the messages published by brands? Outside of the buying cycle, companies must also allocate resources to both marketing within social media and in other traditional formats. New customers will always be vital to survive and grow.
To put the best foot forward, social media requires just as much strategic timing of messaging as do commercials, radio spots, and other seasonal efforts – with each little targeting variable unique to your business.
So here’s the dilemma...